The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age - Hardcover

The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age - Hardcover
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Code: HL555B
ISBN #: 9781495064814
Format: Hardcover
Artist/Author: Louis Hernandez Jr

The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age - Hardcover

by Louis Hernandez Jr

Human beings are natural storytellers, and it's never been easier to access digital technologies that allow anyone, anywhere to share their story with the world. More stories are being produced and consumed now than at any other time in our species' history yet, for some reason, it's never been more difficult to cut it as a creative. Consumers are paying less (if anything) for all forms of entertainment, traditional media companies are tanking, and the advertising realm has been turned on its head. Although operating budgets have increased in every sector, storytellers are making less than ever before, as the lion's share of new revenues cyclically feed mechanisms for distribution and monetization. Our media landscape is, in short, unsustainable and in the midst of a crisis. What went wrong? How can we fix it? Although he presides over Avid, the leading provider of audio and video technology for creatives and media professionals, Louis Hernandez Jr. isn't your typical multinational CEO. In his two previous books, Too Small to Fail: How the Financial Industry Crisis Changed the World's Perceptions and Saving the American Dream: Main Street's Last Stand , he chartered his vision of an egalitarian America structured around the communities that compose its very foundation. He brings the same mindset the same notion of countless small actors with unlimited potential to the tumultuous world of media with his third book, The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age . In The Storyteller's Dilemma , Hernandez puts forth another comprehensive vision for our future that aims to advantage all while disadvantaging none. This book is neither a diatribe against economic elites nor a postmortem analysis of the ills of digital distribution. Instead, it proposes a new approach with the potential to benefit all involved parties an approach that at once embraces the intensifying power of storytelling and eschews the notion that disruption and instability must greet an industry hand-in-hand. Rather than favoring any given group over another, Hernandez imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing of business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. In today's networked world, the economics of storytelling matters to everybody. It's time we all got onboard.


A compelling, informative, thoughtful and thought-provoking read from cover to cover . . . a seminal, practical, and insightful work . . . especially recommended for personal, professional, community, and academic library Contemporary Music Business collections and supplemental studies reading lists. --Midwest Book Review

Frank and sobering, The Storyteller s Dilemma addresses head-on the challenges that are facing content creators and therefore affecting the consumers they serve. But despite the storm clouds Hernandez looks ahead to an optimistic future that he believes is within reach, one where creativity and profitability are equal partners in the storytelling process. --SonicScoop

About the Author

LOUIS HERNANDEZ, JR., (Miami Beach, FL) is the chairman, president, and CEO of Avid Technology, a global leader in media technology. An award-winning entrepreneur and author, he has founded, invested in, and advised government and business organizations of all sizes on strategy, execution, technology, and leadership. Louis is a passionate supporter of the power of a storyteller's impact on the global community.

Series: Music Pro Guides
Hardcover: 196 pages
Publisher: Hal Leonard (March 1, 2017)
Language: English
ISBN-10: 1495064816
ISBN-13: 978-1495064814
Product Dimensions: 6.2 x 0.7 x 9.2 inches